Our Brand & Visual Guidelines

Artspace Southern Illinois is a nonprofit organization focused on two main priorities: supporting independent creatives and working to bring the cultural arts to more people across Southern Illinois. We serve our region in many ways including providing grant funding, hosting exhibitions in our dedicated venues, offering free cultural arts events, funding murals and public art, and providing direct support, funding, and services to creatives. We serve our region.

To ensure our message is clear and consistent, we have developed branding and visual guidelines and branding materials, including:

  • Our logos

  • Color palette

  • Typography (fonts)

  • And more

These elements are part of our identity and designed to reflect our organizational values and connect with our audiences. The following guidelines provide usage standards for our logo, brand colors, fonts, and more.

See Guidelines Below

These guidelines provide clear and comprehensive instructions on how to correctly use our logo and brand elements across various platforms and materials

  • Logo specifications

  • Color palette, including primary, secondary, and accent colors, and how to use them with our logo

  • Typography (fonts) to be used in association with organizational messages

  • Naming standards for our organization and venues

Please adhere to these guidelines to help ensure our brand identity remains consistent, recognizable, and that our message is communicated clearly. When using our logo, color palette, and elements, please ensure compliance with how to display the colors in association with our logo, as well as using appropriate fonts when related to the organization.

Please NOTE: by downloading or receiving logos for use by the organization and/or brand guideline materials, you agree to adhere to the appropriate branding guidelines and use, and naming standards for Artspace Southern Illinois. Further, to abide by appropriate copyrights and/or trademarks.

If you have any questions, need to submit materials for review, or need assistance, please contact us at info@artspace304.org

Our Brand Colors—Use at 100%

  • Primary Color: Black (White on Black | Black on White)

  • Secondary Color: Magenta

  • Accent Only (Not a Background or Logo Color): Soft Yellow

  • Accent & Background Only (Not a Logo Color): Light Gray

Our Logo & Use: Primary Logo Colors and On Brand Colors

  • Primary: Black logo on White

  • Primary: White Logo On Black

  • Logo + Brand Colors: White on Magenta

  • Logo + Brand Color: White on Gray

Logo Use: Clear Area & Partner Logos

  • Logo Safe Space—Clear Area

    Safe space area = a square the size of the org name lockup height space all around logo

  • Logo Safe Space—Clear Area

    Print Dimensions: Minimum width = 2 inches

    Print 300 dpi

    Digital: Minimum width = 150 pixels

    Digital 72dpi

    Aspect ratio 4:1

  • Our Organization Primary

    When Artspace Southern Illinois is the primary organization (or for an org-led activity with supporting partners, exhibitors, or sponsors). Artspace Southern Illinois’ logo should appear larger in size and weight than the secondary logo(s) and maintain the “clear area”.

    Black and White should always be the dominant color (or section color)

  • Our Organization is Equal Partner

    When Artspace Southern Illinois an equal partner organization, our logo should appear equal in size and weight than the other logo(s) and maintain the “clear area”.

    Black and White should always be the dominant color (or section color)

Logo Placement + Examples

  • Do Not Center Logo or Use as Name

    Do not center the logo on documents or layout on a page, poster, etc. (exception if on a logo-only sign or banner).

    Do not use the logo as the organization’s name. Instead, use the logo as an element but write out the name and/or event/activity in text. See Examples for placement here.

  • Logo Placement Horizontal or Square

  • Logo Placement Vertical

  • Logo Placement with Name

Use Logo as Provided, Do Not Alter

DO NOT alter the logo, change the color or layout. DO NOT use logo in ways that obstruct or interfere with logo.

See Visual Examples Below

DO NOT use in ways such as:

  • Distort the logo or change proportions

  • Rotate or angle logo

  • Use special effects like drop shadows

  • Change the logo or element color

  • Use tint or opacity

  • Isolate the logo in a box or shape “frame”

  • Use logo elements or marks separately, such as the “a” mark or word mark (name) should not be used solo or any combination other than horizontal lockup

  • Use logo word mark or graphic elements in any other applications

  • Change logo layout to vertical or change lockup

  • Create new “logos” or “lockups” using activity, event, ect. name in text placed close to logo (violating safe space)

  • Use over a busy background, making it hard to see or read the logo

  • Use over illustrations

  • Use the wrong color version that does not stand out over a light or dark background, making it hard to see or read the logo

  • Place other elements or logos in “safe” space (see size/space guidelines) that crowds logo making it difficult to read or see

  • Use smaller than the minimum size guidelines making it hard to read

Branding Typography (Font Use)